RG Newsfeed
Response Generators was launched in 1989. As our name suggests, we believe in focused communication as a key to successful business. From the very beginning, we based our company on a simple but powerful promise to our clients: We generate the kind of response they need to grow, prosper, and meet their business goals.
That promise has kept us in business for almost 20 years.
We have come a long way since 1989. Initially, we specialized in database-centred direct marketing – still a high demand service – but we have grown into a full-service advertising and communications agency. Over the years, we have adapted to changes in technology and the economy, helping our clients take advantage of new opportunities and strategies to reach their target markets.
But despite all this change, the promise remains the same. So does our belief that great ideas, sharp creative, and professional execution make the difference for any campaign. We know what works and what doesn’t work – the proof is in the response!
Featured Work
Tourism London Boards the Bus with RG
RG is proud to be working with Tourism London on the launch of their new campaign – Live It Up London! A full wrap bus mural is the first application, which hits the road at the end of March. The Greyhound bus will be routed on the 400 series highways throughout Southern Ontario for the remainder of 2009. The artwork illustrates the dynamic properties of London, promoting the City as the go-to destination for leisure travel including family, arts, cultural and event sectors.
RM Auctions
We are thrilled to be working with RM Auctions to create a completely new design for RM Auctions’ website. Mandates for this new site include interpreting the fresh “white swiss design” formats that replaced the black background styles used in each auction catalogue. New functionality includes a site-within-a-site format that rotates feature lots on the Home Page.
Technical partner rTraction will make heavy use of flash animation for transitions and menu displays. The redesign is timed to launch prior to RM Auctions’ European event in Italy this May.
Harley-Davidson dealerships hit the road with RG
RG is getting ready to hit the open road with Rocky’s and Kitchener’s Harley-Davidson dealerships by taking over their customer relations direct mail and newsletter programs. In the first phase of a larger program RG will be responsible for increasing customer interactions and sales tools using variable imaging print technology. Customer letters and surveys, and seasonal newsletters will feature variable fields that use database information to communicate with customers and prospects using relevant information to their buying behaviors so as to provide appealing information to each specific customer.